Golf News – February 3, 2025

PUMA Golf® Partners With REALTREE for Adventure-Ready Apparel, Footwear, and Accessories Lineup

CARLSBAD, CA Today PUMA GOLF® announced the PUMA GOLF x REALTREE collaboration, which includes a lineup of golf apparel including polos, footwear, rain gear, a hoodie, and more. The collection utilizes the REALTREE EDGE camo pattern, an icon of camo in both sport and fashion, to celebrate golfers’ love of the outdoors and adventure.

“We are thrilled to partner with the REALTREE brand,” said Chris MacNeill, PLM Apparel and Accessories, PUMA GOLF. “They have an incredible library of camouflages that are trending in different categories, and we can’t wait to bring REATLREE to golf. In many ways golfers are no different than other outdoorsmen – they value performance, style, comfort, and showing their love of the outdoors through their golf gear.” 

“For us, this is an incredible opportunity and a true honor to collaborate with PUMA GOLF, a brand that’s as dynamic and innovative as the consumers we both connect with. Launching this collection at the Waste Management Open, a stage known for its energy and excitement, is the perfect way to celebrate our shared passion for the outdoors and the game of golf.” Tyler Jordan, Vice President of REALTREE.

The new PUMA GOLF x REALTREE collaboration is born out of a desire to celebrate the love golfers have for outdoor adventures, just like hikers, campers, hunters, fisherman, and others who feel more alive than ever when they spend time in nature. Golf is an outdoor activity that encompasses all kinds of terrain, weather conditions, and even wildlife encounters, and many golfers also identify as outdoorsmen, making them right at home with REALTREE camo patterns.

Apparel from the PUMA GOLF x REALTREE collaboration will be available at retail and at pumagolf.com on February 3, 2025.

Visit PUMA Golf HERE

New Adizero ZG Offers Golfers Performance Footwear That’s Light All Round

CARLSBAD, CA – adidas wants golfers to know that light isn’t always less, it’s more. Today the brand is reintroducing the Adizero franchise to golf with Adizero ZG, a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round. The new footwear are offered in both laced and BOA® options for men and women and are available on adidas.com, the adidas app and at select retailers worldwide.

In seeking to build upon the success of the ZG footwear franchise, adidas learned that core golfers average 162 hours per year on their feet. Spending that much time could lead to foot fatigue and ultimately less desire to get out on the course. With Adizero ZG, adidas introduces some key updates to help provide golfers with a lightweight solution so they can focus on that next round.

“A golfer’s feet and footwear are extremely critical to not only the swing but also their overall enjoyment of the round,” said Masun Denison, global footwear director, adidas Golf. “Adizero ZG represents the next step on our journey to provide golfers with a lightweight option that has technology specifically focused on tackling those important areas like traction, stability and comfort, all in a spikeless silhouette.”

The new Adizero ZG footwear introduces key technologies to provide more efficiency from the ground up:

Lightweight Traction

  • New lightweight undercut lugs along the perimeter of the SPIKEMORE outsole aim to offer golfers increased lateral stability and adaptive traction so that they react to what the golfer needs based on lie and terrain
  • A secondary cone-shaped traction system helps golfers feel flat on uneven terrain and is anti-clogging to help maximize traction overall

Lightweight Comfort

  • adidas combined LIGHTSTRIKE and LIGHTSTRIKE PRO cushioning in the midsole to help golfers feel comfortable and close to the ground
  • In addition to an engineered tongue and INSITE™ 2.0 sockliner, Adizero ZG also features a molded heel cushion, which was inspired by the running category and provides softer and targeted padding to help offer a better fit and improved comfort

Dynamic Motion

  • A newly designed DYNAMIC TORSION plate in the outsole extends from the midfoot into the forefoot in specific areas to help golfers with rebound, but also to avoid rollover and power leak in the follow through of the swing
  • Design provides additional arch support to promote smooth walking, ultimately helping to reduce fatigue both during and after the round
  • To help the footwork throughout the swing, adidas also made the medial side of the outsole curved and softer while the lateral side has a sharper outside edge 

The waterproof upper of Adizero ZG features adidas’ premium SPRINTSKIN material. This multi-layer upper is made up of high-performance materials to specifically give golfers an adaptive and athletic look while still being lightweight. adidas also included a heel clip in the upper to give golfers a locked-in feel and another layer of stability.  

As part of the Adizero ZG range, adidas is introducing a BOA model for men and women to provide another option for improved fit and performance. adidas collaborated with the BOA Technology team to create a PRIMEKNIT sock-like construction so that golfers can slip the footwear on and then dial-in their fit with the micro-adjustable Li2 dial. With the BOA Fit System hidden throughout the upper, it offers golfers a clean and athletic look to go along with a customized fit.

The new Adizero ZG will be available in a variety of colorways in laced and BOA versions for both men and women, including a junior model inspired by the footwear.

Visit adidas Golf HERE

Michael Feland
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