Golf Pride Unveils ALIGN MAX: The Next Evolution in Raised Ridge Grip Technology
PINEHURST, NC – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.
ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. It quickly became one of the most successful grip technologies in Golf Pride history. Even with these accolades, the brand heard feedback about the desire for an even more pronounced ridge. This inspired the creation of ALIGN MAX, a second-generation design that supplements the original by offering an alternative featuring a 25-percent higher ridge to achieve the maximum desired feel and consistency. It also includes a longer ridge that runs from top-to-bottom of the grip, providing players flexibility to adjust their hand placement for any shot.
“Our brand purpose is to design grips for the hands of all golfers that will inspire a feeling of confidence so they can perform their best,” says James Ledford, President of Golf Pride. “With ALIGN MAX we reached new heights of what is possible in grip design, resulting in breakthrough technology that provides golfers the confidence their hands are in the right place every shot, for unparalleled consistency.”
Over the past seven years, ALIGN has acquired a worldwide following, including at the highest levels of professional golf. It has been part of numerous victories and major championships across all major global Tours. Following in its footsteps, ALIGN MAX recently won its PGA Tour debut at the Farmers Insurance Open.
ALIGN MAX will not replace the original ALIGN, rather it is an additional option for players who prefer to maximize the benefits of raised ridge technology, which include:
- Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
- Clubface Awareness: Enhances face angle awareness at set up and throughout the swing, promoting a square clubface.
- Player Confidence: Consistent hand placement helps facilitate a more repeatable swing, which helps build greater confidence.
ALIGN MAX is now available in MCC and MCC Plus4 grip models in both standard and midsize at all major retailers and online stores.
Visit Golf Pride HERE
Bettinardi Announces Super Bowl Champions Collection Putter
Chicago, IL – We’re excited to announce the launch of the Bettinardi Super Bowl Champions Collection, featuring a limited-edition putter and headcovers to celebrate the Eagles’ huge victory.
The Super Bowl LIX Champions Philadelphia Eagles QB6 Putter, available in both righty and lefty, was precision machined from 303 Stainless Steel from in our Queen B 6 head shape and features the Eagles logo nano-engraved on the face, a decorative sole featuring the iconic design motifs from New Orleans, and the winning score engraved on the right bumper. The putter is a limited pre-sale we are thrilled to collaborate with the World Champion Eagles on this historic milestone win.
Visit Bettinardi Golf HERE
Mitsubishi Golf Launches Diamana RB Shaft
CARLSBAD, CA – Mitsubishi Golf today revealed Diamana RB, the final member of the 6th Generation Diamana family. Diamana RB (Red Board) continues to promote the storied brand with its legendary iconography, including the return of the surfboard, flower bands and even the 63/73/83 weight class designations. Diamana RB also features the most advanced technological package ever assembled in a Diamana structure.
As with all Red Mitsubishi structures, Diamana RB is a Mid to Mid-High Launch, mid spin product. Diamana RB uses some proven technologies from previous Diamana generations like Consistent Feel Design to simplify fitting processes and our Xlink Tech Resin System to drastically bolster carbon fiber volume and increase the shaft’s overall strength. Diamana RB, like WB and BB makes use of Mitsubishi Chemical’s 80-ton DIALEAD pitch fiber in the handle to support increased energy transfer to the ball at impact for more ball speed, a full-length use of aerospace-grade MR70 carbon fiber for added strength, and a new orientation of plies in the tip section to drive down torque for tighter downrange dispersion with today’s high MOI clubheads.
The Diamana RB also provides a more active tip-section than either the WB or BB to provide increased launch with RB – making this a truly unique and the most versatile profile in the series.
“Diamana RB brings our most iconic brand’s latest series to its conclusion. What has always made Diamana so special was the surfboards, the flowers, the Hawaiian themes and the Blue, White, and now Red colored board to signify the profile and performance in the series. It’s true to our brand DNA and the entire team could not be more excited to continue with the success of the first two Profiles with RB.” said Mark Gunther, Senior Director of Sales and Marketing.
Diamana RB uses the same robust technological package throughout the series, but Diamana will never stray too far from its purpose of creating the smoothest feel and most consistent performance possible. Feel and consistency is what made Diamana what it is today, and that will never change.
Visit Mitsubishi Golf HERE
- Golf News – February 19, 2025 - February 19, 2025
- Golf News – February 18, 2025 - February 18, 2025
- Golf News – February 14, 2025 - February 14, 2025
